Running Head: SOCIAL MEDIA MARKETING STRATEGIESSocial media marketing strategiesName:Tutor:Course:College:Date:1SOCIAL MEDIA MARKETING STRATEGIES2Social media marketing strategiesBriefly explain several guidelines for adapting marketing and sales messages to socialmedia.IntroductionThe social media provides a very critical marketing and sales platform for businessesalthough only 34% of marketers employ social media marketing in their strategies. Themarketers are aware that they need to incorporate social media marketing if they desire tosucceed in their operations and boost their market shares (Kietzmann et al., 2011). However,some marketers are still stubborn and reluctant and render the social network marketing at thebottom of their as they do not want to change their entire marketing strategy to accommodate thesocial network. However, all operating companies need to understand the criticality and benefitsof social media marketing and need to employ it at the top of their marketing strategies (Chan &Guillet, 2011). After coming into terms with the importance of employing social media as anumber one marketing strategy, the company now needs to worry about the adjustments it willmake on the brands voice to fit in the less formal market. A companys marketing and salesstrategies change when it divulges into the social media sites such as Facebook, LinkedIn, andTwitter and need to adjust accordingly to reach out and communicate effectively with ...
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