Context Australia’s largest departTarget Australia is a mid-marketntstodepartment store chain owned by W..fainmr6 It is throughout the country and providreescehmapiniobyymsetonriefonruomvbeer r1,31730r0aAtinl2frizt.ores The Target story began in 1926 when two men, George Lindsay and Alex McKenzie th opened a drapery store in Geelong, Victoria, Lindsay’s business methodology was ‘half profit, twice the turnover’. By 1068, Lindsay and McKenzie Ply Ltd had grown to 14 small stores around Victona Myer Emporium Ltd bought the business and the company became Lindsay’s Target Pry Ltd. Following several mergers and divestments. in November 2007. Target was acquired by Wesfarmers as part of the Wesfarmers acquisition of Coles Group Limited. Just a few years ago, Target was flourishing with sales hitting $3.8 billion in 2011. However, last year Target’s sales plummeted to $2.95 billion. According to a spokesperson from Wes farmers, Target Australia ‘requires ongoing repositioning’ in order to gain market share and improve profitability in an ever-evolving retail market.TaskCreate a feasibility report for the business directors of Target. Your report should examine two repositioning strategies to improve stakeholder satisfaction, effectiveness and competitiveness. Use the stimulus material and some additional research about Target and its associated industry to: • describe the business environment and situation relating to repositioning the business • explain the business concepts, strategies and processes relating to influences for repositioning Target in the steady stage and decline • select data and information from the stimulus to analyse the business situation of Target using analytical tools • interpret relationships, patterns and trends from the analysis to draw conclusions about the implications of repositioning Target • evaluate two repositioning strategies in relation to the criteria of competitiveness effectiveness and stakeholder satisfaction • make decisions about the most suitable repositioning strategies and propose recommendations create a feasibility report using features of the report genre eas, supported by visual representations ositioning strategi III
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