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HCS/567 Entrepreneurship Marketing

Marketing plays an essential role in managing and growing a firm. To gain an in-depth perspective on marketing as it relates to entrepreneurship, complete the following instructions:

Write a 1,050- to 1,250-word paper addressing marketing and branding a heath care related product or service. Select an existing health care related product or service and include the following in your paper:

  • Target      Market
  • What       is a target market?
  • What       is the target market of the product or service selected?
  • What       is the importance of selecting a target market?
  • What       issues and questions must be considered when selecting and managing a       target market?
  • Branding
  • What       is a brand?
  • Why       is branding important?
  • After       selecting a current, common health care brand, address the following:
  • What        images or thoughts do you relate to that brand?
  • Does        the branding appeal to the market? Do those images influence consumers’        decisions to buy or use that brand?
  • Is        the product successful?
  • What        is the profitability of the product and what is the effect on the bottom        line?
  • If        this were your product or service, what might you do differently?

Cite 3 peer-reviewed, scholarly, or similar references to support your paper.

Format your assignment according to APA guidelines.

Click the Assignment Files tab to submit your assignment.

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