Purpose of Assignment This week’s activity illustrates the
role trend analysis plays in evaluating performance within an
industry.
Resources
– Generally Accepted Accounting Principles (GAAP), U.S.
Securities and Exchange Commission (SEC)
-Tutorial help on Excel and Word functions can be found on
the Microsoft Office website. There are also additional tutorials
in week 1 of class.
Assignment Steps
Scenario: Attached you will find 10-k reports for
Starbucks and Dunkin Donuts.
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and
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dachshund inc income statement.xlsx
You are the CFO for Dachshund Coffee Company. The company has
been operating for 3 years. President Kessel wants to see how our
sales and net income compare to the industry.
FIRST Prepare in Excel: A horizontal analysis of total net
revenues from the Consolidated Statement of income for 5 years for
both companies. All calculations must be performed in the cells.
SECOND Prepare in Excel: A horizontal analysis of net
earnings from the Consolidated Statement of income for 5 years for
both companies(look for the double lines under it). All
calculations must be performed in the cells.
THIRD Prepare in Excel: A horizontal analysis of net revenues
and net income for 3 years for Dachshund Coffee. All calculations
must be performed in the cells.
Prepare a memo in a maximum 500 words using business
writing including the following information:
– What
pages in the statements (found on bottom of page) contain the
Income Statement and Balance Sheet for Starbucks and Dunkin Donuts?
– Based
on the results of your analysis of all 3 companies, how is
Dachshund Coffee doing?
Use the memo template provided in week 1 for formatting. ONLY
use APA for citations and references. Please use the FREE citation
and reference generator in the library.
Submit your memo as a word document.
Submit your excel spreadsheet as a separate submission.Do not
embed it-I need to see your calculations in the cells. Please
make sure your documents can be opened and are correctly
attached.
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