Even complicated and confusing topics will be easily developed and covered if you request our help writing an essay. Place an order today!

Describe in detail the concept of sustainability including the three main themes or pillars of sustainability—ecology, society, and economy.
Assignment 3: Course Project—Sustainability at Top Shelf Shoes

In this course, you will work independently to analyze sustainability issues for a hypothetical organization. The assignments follow one another so that you can apply the methods and skills you learn in each module to develop your Course Project. Each week you will be asked to prepare a document that addresses the specified topics. In this assignment, you will begin your analysis.

Outlined below is the scenario for the organization that is the focus of your Course Project—Top Shelf Shoes.

Course Project Scenario: Top Shelf Shoes

Top Shelf was found in 1990 by Tie Woodward. Within five years, Top Shelf had established a solid presence in the global shoe business with production facilities in Asia and sales throughout the world. By 2000, Top Shelf had a share of 45 percent of the global market in shoe sales. In 2001, Top Shelf made the Fortune 500 list of privately held companies and Tie was awarded the coveted International Business Award. However, Tie claimed the real success of his firm could be seen in the stylish Top Shelf shoes being worn by everyone from villagers in Africa to rock stars in Hollywood.

In 2003, a major competitor of Top Shelf began a green marketing campaign to highlight its efforts to reduce its environmental footprint with its new “Green Shoe.” A simultaneous, growing concern for environmental issues helped spur the sales of Top Shelf’s competitor—it gained market share. As the competitor’s sales increased, news stories began to question the implications of Top Shelf’s business practices, especially as they related to low cost labor and environmental concerns. Within a fiscal quarter, Top Shelf sales were down by 10 percent. Tie responded by exclaiming on the Nightly Business Report that everyone had to wear shoes and Top Shelf made the best looking and most affordable foot fixtures on the planet. Sales fell another 5 percent the following quarter. Tie’s management team attributed this to the competition’s green efforts and the bad publicity received by Top Shelf.

Tie’s firm hired a middle manager for environmental affairs and launched a green campaign that touted a Top Shelf shoe-recycling program with the slogan “We make them, you wear them, we’ll recycle them. It’s good for your feet and good for the earth.” Sales climbed back up 7 percent over the next quarter, and the boss gave out bonuses to his management team.

While initial reaction to the marketing was positive, especially among longtime Top Shelf shoe wearers, two reporters, Burnstone and Woodwoe, broke a story about the impact of air and water pollution at Top Shelf’s shoe-recycling facility on the outskirts of a major city in Asia. Apparently, some of the shoes were recycled to produce energy. According to the report by Burnstone and Woodwoe, the shoes were being burned by low-wage workers without any precautions for the workers’ health. An increasing number of children and elderly in the region began showing up at clinics and hospitals with breathing problems, dizziness, and toxic blood poisoning. Then, a worker at the plant collapsed and died in front of the large kiln.

Global news organizations, bloggers, and YouTube broadcasters quickly picked up the story. The sales of Top Shelf began to plummet. By the end of the fiscal year, the company saw a 50 percent reduction in revenue as compared to the previous year. Growth was no longer the issue. Instead the company was faced with the problem of how to stay afloat despite the significant losses and depleting capital. This time, Tie made no public pronouncements. He laid off the manager of the recycling plant, shut down the kiln at the plant, and, on the advice of long-time friend Gifford Pinchot III, hired a reputable sustainable business consulting firm, Sustainable Growth Strategies, to advise Top Shelf on everything from public relations to substantive changes in the company’s labor and environmental policies.

Assume you are leading the consulting team for Sustainable Growth Strategies. You are responsible for the analysis leading to a report with a set of recommendations to put Top Shelf on the path to sustainability. Your first task is to prepare a brief paper for Top Shelf that explains the meaning and use of sustainability within a business context.

Your team reports directly to Tie Woodward. He is a sharp, hardworking, and open-minded leader with a sense of humor. Tie realizes that every day without a genuine sustainability plan is bad for business. Therefore, he wants to show as soon as possible that the company is committed to sustainability. He realizes that there may be advantages in positioning Top Shelf as a sustainability leader in the long run.

Using the module readings, the Argosy University online library resources, and the Internet, research sustainable business practice.

Develop a comprehensive report that includes the following:

An introduction to the concept of sustainability.
Identification of and elaboration on the three main themes or pillars of sustainability—ecology, society, and economy.
An explanation of how sustainability is being defined by businesses giving relevant examples.
Identification and analysis of effective sustainability strategies employed by leading businesses.
A discussion of how sustainability is being used as a public relations tool.
An overview of the positive and negative reactions Tie’s firm might expect from supporters and critics.
A compelling case for Tie’s firm to pursue sustainability.
Write a 3–4-page report in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M1_A3.doc. For example, if your name is John Smith, your document will be named SmithJ_M1_A3.doc.

Is this the question you were looking for? Place your order to get it. You can also order a custom nursing assignment or coursework. Click on the Order Button below.

testimonials icon
Resources: Week Eight readings and videos Choose a product or service from these examples:...
testimonials icon
You are a Crime Trend Analyst for the local police agency. You are tasked to provide in-service training regarding criminology to police officers....
testimonials icon
As the team leader and primary informatician, explain the data collection procedures, which you will instruct the team to use to investigate the...
testimonials icon
Discussion 14You have been assigned either a vitamin or mineral that is l...
testimonials icon
David Cook became famous as who?...
testimonials icon
Select a global company of your choice in the service industry. Describe the main line of business of the company and name four countries in which...
testimonials icon
The assignment is a report divided between 3 students, my part will talk about the employees problems in (Myer) an Australian company.. * What is...
testimonials icon
Three page paper for POL110 US Gov'tAssisgnment must be written using American examples for all three sections.  APA Format...
testimonials icon
You are the network administrator for TreyResearch.net. The Default Domain Password Policy is for a minimum 8-character password with enfo...
testimonials icon
Recent History of Covet and Clandestine Ops. UAVs. The Drone Program 15 probably the most well known, covert...
testimonials icon
Running Head: COLLABORATIVE LEARNING COMMUNITY ASSIGNMENTCollaborative Learning Community AssignmentNameInstructorInstitutional AffiliationDate1COLLA...

Other samples, services and questions:

Calculate Price

When you use PaperHelp, you save one valuable — TIME

You can spend it for more important things than paper writing.

Approx. price
Order a paper. Study better. Sleep tight. Calculate Price!
Created with Sketch.
Calculate Price
Approx. price